Philadephia and New York Bakery

The Philly Deli, a global commercial food photography campaign for Philadelphia and New York Bakery Co.

The Philly Deli campaign, live on billboards across the UK and beyond…

I’m really excited to share one of my recent shoots: The Philly Deli, a global commercial food photography campaign for Philadelphia (the UK’s number one cream cheese) and New York Bakery Co. (the UK’s leading bagel brand).

As a London-based advertising food photographer, it was such a fun brief to work on. The project ran from billboards to social, with stills, animations and motion. The brief was simple: bring authentic New York deli energy to UK brunch tables.

BEHIND THE SCENES…