Go behind the scenes with London advertising food photographer Malou Burger on The Philly Deli campaign for Philadelphia and New York Bakery Co. From lighting and styling to motion and stills, discover how professional food photography brings global advertising campaigns to life.

Go behind the scenes with London advertising food photographer Malou Burger as she builds a food brand from the ground up. Discover how professional food photography, motion, styling and creative direction bring a new brand to life.