Lighting is one of the most important decisions on any advertising food shoot.

From daylight to flash and continuous light, the right choice shapes mood, texture and pace, while keeping production running smoothly.

This piece explores how lighting decisions are made in commercial food photography, always led by the brief and the final use of the images.

Go behind the scenes with London advertising food photographer Malou Burger on The Philly Deli campaign for Philadelphia and New York Bakery Co. From lighting and styling to motion and stills, discover how professional food photography brings global advertising campaigns to life.